Sometimes a customer comes in that is a real challenge to gain their trust. This creation was for a gentleman that really could not believe what we wanted to offer him was possible. He had faith in a store that spends a lot of time and money, on radio ads, convincing people that they have something to offer that is better and cheaper in price than stores like ours. While we don't want to toot our horn, this time we need to. This ring used better diamonds, larger diamonds, more gold and a better finish than our competitors and for a lower price. Truthfully, that wasn't that hard as the other store is a lot of talk and little substance. And the best part is that the beautiful lady that received this ring, loves it. She also noticed that we designed the ring so that a band could fit next to her ring without being notched to fit tight.