Troy Shoppe Jewellers will be one of the featured exhibitors at The Wedding Fair held at the BMO Center in downtown Calgary on January 19th, 2020. We will be displaying a stunning selection of bridal jewellery such as diamond earrings, pendants and rings as well as silver and CZ wedding party jewellery! Looking for something...
No professional diamond buyer would ever buy a diamond without seeing it first. Even if it had a GIA or AGS certificate. There are so many factors that make a diamond beautiful. There are also many factors that make a diamond unattractive. A certificate alone is not enough to judge the beauty of a diamond....
Somethings we see in the store are a surprise. Take a look at this ring that came in last week. The ring is only a few weeks old and the diamond is on the verge of falling out. The owner came in and said she felt her ring was catching where the diamond is. When...
Just a few days ago I was talking to a customer in the store about my early days in business. He told me that I should tell more people about the story I was discussing with him. The story started when my customer asked me about some radio ads that a competitor of mine was...
