My white gold ring is turning yellow!

April 16, 2016

I can’t tell you how many times I have heard that a white ring has turned yellow or is tarnishing. Simple answer is that white gold will not turn yellow or tarnish to a yellow color under normal wear. In the market today, virtually every white gold jewellery item is rhodium plated or is an […]

Another store told me really dark sapphires are the best. Is that true?

To answer the question in a very general manner, I say, “no”. This needs some explanation. While I don’t want to get too technical about describing color, in order to understand gemstones, I have to offer some background. When a person looks at any color they have three things to consider: The hue. This is whether […]

Where did Troy Shoppe Jewellers get its name from?

So this was my first lesson in the school of hard knocks. I was a very green entrepreneur and had a family member recommend an advertising agency. And did the agnecy see me coming! Green and unexperienced, bright eyes and looking for help with some cash for advertising. Wow, was I ripe for picking and the […]

Top ten jewellery mistakes Troy Shoppe Jewellers sees too often.

April 9, 2016

Diamonds for April

March 30, 2016

Diamonds for April! Nobody knows for sure how specific months became associated with certain stones but why can’t we all be born in April? Imagine having DIAMONDS as your birth stone!  White diamonds are one of the most traditional gifts that one can give, but did you know diamonds come in every colour of the […]

A Whole New Blog

February 1, 2016

We’ve moved our blog over onto this website – this gives us more ways to share with you and more control over the content we deliver. We think you’re going to like it 🙂 To access the blog for news, just click the “Blog” button at the top of any page. For our social messages, […]