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David’s Blog

Another store told me really dark sapphires are the best. Is that true?

To answer the question in a very general manner, I say, “no”. This needs some explanation. While I don’t want to get too technical about describing color, in order to understand gemstones, I have to offer some background. When a person looks at any color they have three things to consider: The hue. This is whether...

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Where did Troy Shoppe Jewellers get its name from?

So this was my first lesson in the school of hard knocks. I was a very green entrepreneur and had a family member recommend an advertising agency. And did the agnecy see me coming! Green and unexperienced, bright eyes and looking for help with some cash for advertising. Wow, was I ripe for picking and the...

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