Rather than your typical boring FYI section these are short narratives of an event in our store that may be humorous but hopefully informative regarding our clients’ jewellery experiences.


Another store told me really dark sapphires are the best. Is that true?

To answer the question in a very general manner, I say, “no”. This needs some explanation. While I don’t want to get too technical about describing color, in order to understand gemstones, I have to offer some background. When a person looks at any color they have three things to consider: The hue. This is whether ...

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Where did Troy Shoppe Jewellers get its name from?

So this was my first lesson in the school of hard knocks. I was a very green entrepreneur and had a family member recommend an advertising agency. And did the agnecy see me coming! Green and unexperienced, bright eyes and looking for help with some cash for advertising. Wow, was I ripe for picking and the ...

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