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David’s Blog

My white gold ring is turning yellow!

I can’t tell you how many times I have heard that a white ring has turned yellow or is tarnishing. Simple answer is that white gold will not turn yellow or tarnish to a yellow color under normal wear. In the market today, virtually every white gold jewellery item is rhodium plated or is an...

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Where did Troy Shoppe Jewellers get its name from?

So this was my first lesson in the school of hard knocks. I was a very green entrepreneur and had a family member recommend an advertising agency. And did the agnecy see me coming! Green and unexperienced, bright eyes and looking for help with some cash for advertising. Wow, was I ripe for picking and the...

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